The marketing function of a business entity includes many activities which includes the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services, to create exchanges that satisfy individual and organizational objectives and systematic management of the process of collecting, evaluating and disseminating market information.Read More »

Promotion – one of the 4P’s of Marketing Mix

Promotion is that part of the marketing mix where the producer or seller communicating
about the products or brands they sell, its utility, benefit etc with the customers. Marketing communications are the means by which firm’s attempts to inform, persuade and remind consumers directly or indirectly about the products and brands they sell. The ultimate success of the marketing endeavors is dependent on how effective the promotion strategy has been in reaching the market and influencing the consumers appropriatelyRead More »

Consumer Behaviour

Consumer Behaviour

Any individual who purchases goods and services from the market for his/her end-use is called a consumer. In simpler words a consumer is one who consumes goods and services available in the market. Every customer shows inclination towards particular products and services. Consumer interest is nothing but willingness of consumers to purchase products and services as per their taste and need.

Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

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Social Marketing / Networking

Social Marketing / Networking:

People of all ages tend to find social networking sites that deal with the subject of their interest and follow the conversations happening there. Internet being a global phenomenon, you will find people from all over the world coming together to talk and share information about their particular topic of interest. It had never been easier that this to make friends and socializing over the internet.  Marketers can learn a lot and get real feedback about their product and experiences from the customers online and besides initiate interest in others who are watching and following the topic.Read More »



  • A market refers to the places where goods and services are sold and purchased. It consists of all the potential customers sharing a particular requirement or need or goods to engage in exchange.
  • Market implies a situation where buyers and sellers of a commodity interact and coming together of buyers and sellers of the same or similar commodities.
  • A market is not essentially a geographical area as buyers and sellers may be located at different places.

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What is Intercreditor Agreement(ICA) and how it works?

Intercreditor Agreement(ICA)

An Intercreditor Agreement, commonly referred to as an intercreditor deed, is a document signed between two or more creditors(banks), stipulating in advance how their competing interests are resolved and how to work in tandem in service to their mutual borrower. The inter-creditor agreement is aimed at the resolution of loan accounts with a size of ₹50 crore and above that are under the control of a group of lenders. It is part of the “Sashakt” plan approved by the government to address the problem of resolving bad loans. Read More »

All you need to know about UPI, the Unified Payment Interface

What is UPI?

Unified Payments Interface (UPI) is an instant payment system developed by the National Payments Corporation of India (NPCI), an RBI regulated entity. UPI is built over the IMPS infrastructure and allows you to instantly transfer money between any two parties’ bank accounts.

Who is behind UPI?

UPI is an intiative of NPCI, setup with the support of RBI and IBA. UPI is the advanced version of IMPS.

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