MARKETING – AN INTRODUCTION

Market:

  • A market refers to the places where goods and services are sold and purchased. It consists of all the potential customers sharing a particular requirement or need or goods to engage in exchange.
  • Market implies a situation where buyers and sellers of a commodity interact and coming together of buyers and sellers of the same or similar commodities.
  • A market is not essentially a geographical area as buyers and sellers may be located at different places.

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